# Judge.me vs Loox vs Okendo in 2026: which Shopify review app fits your store

Judge.me, Loox and Okendo compared on pricing, free plans, photo and video reviews, imports and syndication. Also Q&A, AI and the wider suite. Every fact is from the vendor's own pages, checked 11 October 2026.

By Rohin Aggarwal · 2026-10-11

Almost every Shopify store ends up choosing between the same three review apps. Judge.me has the famous free plan. Loox has the polished photo galleries. Okendo is where bigger brands tend to go. All three collect photo and video reviews and send them to Google. So the real differences are the bill, the paywall and what else comes in the box. We make none of them. This piece lines them up on those points.

**Quick answer**

- **Judge.me** for value. Its free plan includes photo and video reviews. The paid plan is a flat $15 a month.
- **Loox** for visual reviews. Its free plan lasts until 500 orders. Video reviews and syndication need the paid plan.
- **Okendo** for a suite. Reviews sit alongside loyalty, referrals, quizzes and surveys, priced by order bands.
- We make none of the three. Idukki imports Judge.me reviews and turns them into shoppable galleries.
- Facts from each vendor's pricing page, help centre and Shopify listing, checked 11 October 2026.

## How we compared them

We used twelve criteria a store owner actually decides on. Free plan, what the bill counts, and photo and video reviews. Review requests, incentives, imports and exports. Google Shopping, the Shop app, Meta and TikTok Shop. Then Q&A, AI and what else comes in the box. Every fact comes from the vendor's pricing page, help centre or Shopify listing. We checked them all on 11 October 2026. We left out anything we could not confirm from the vendor. Okendo's full price table was not confirmable, so we use only its published starting price.

## Side by side

|  | Judge.me | Loox | Okendo |
| --- | --- | --- | --- |
| Free plan | Yes, "Forever Free" | Yes, Beginner, until 500 orders in total | Check the listing. Pricing page says "from $19 a month" |
| Paid plans | Awesome, $15 a month flat | Convert, $49.99 a month for 300 orders. +$50 per extra 300, capped. Unlimited $299.99 | Order bands per product. Bundles usually annual |
| Bill grows with | Nothing | Orders a month | Orders a month |
| Photo and video reviews | Both, on the free plan | Photo on all plans. Video from Convert | Both, with AI video transcription |
| Requests and reminders | Email, SMS, push and QR. Up to 3 reminders | Email. SMS through Omnisend | Email. SMS through Klaviyo, Attentive or Postscript |
| Coupons for photo or video | Yes, on Awesome | Yes | Yes, or loyalty points |
| Imports | Yotpo, Loox, Okendo, Etsy, Amazon, AliExpress, CSV | Judge.me, Yotpo, Okendo, Stamped, AliExpress, CSV | Yotpo, Stamped, Loox, Judge.me exports, CSV template |
| Google Shopping ratings | Awesome, 50+ reviews | Convert, verified reviews, 50+ | Yes, as a Google Reviews Partner |
| Shop app | Two-way sync, free plan | Automatic, order-linked reviews | Two-way sync |
| TikTok Shop | Awesome, verified reviews, some countries | Listed on Convert | Growth and up, US, verified reviews |
| Product Q&A | Yes | No. Custom questions on the review form | Yes |
| AI | Summaries, sentiment, AI replies (Awesome) | Summaries, reply suggestions (Convert) | Summaries, auto replies, an MCP server for AI assistants |
| Beyond reviews | Coupons and referrals | Referrals and post-purchase upsell | Loyalty, referrals, quizzes, surveys |
| Platforms | Shopify only. Others sunset 2025 to January 2026 | Shopify only | Shopify only, incl. headless |

_From each vendor's pricing page, help centre and Shopify listing. Checked 11 October 2026._

## Pricing: what the bill counts

This is the biggest difference between the three. Judge.me's paid plan, Awesome, costs a flat $15 a month. Order volume does not change it. It has a 15-day trial, once per store, and the free plan has no time limit. Loox's free Beginner plan lasts until the store has taken 500 orders in total. Its Convert plan starts at $49.99 a month for 300 orders. Each further 300 orders adds $50, up to a cap. An Unlimited plan sits above that. Okendo prices each product by monthly order bands. Its pricing page lists reviews from $19 a month. Past your band, you upgrade or buy one-off top-up credits. Bundles of several products usually need an annual term.

A store with a few hundred orders a month pays very different amounts for similar features. Model the bill at your busiest month before you choose.

## Collecting photo and video reviews

All three collect photo and video reviews and can offer a discount for them. The gates differ. Judge.me collects both on the free plan. It can also send a separate reminder asking for media. Loox collects photos on every plan and video only from Convert. Okendo collects both and transcribes video reviews with AI. Judge.me sends requests by email, SMS, push and QR code. Loox and Okendo send email themselves and hand SMS to partners. For Loox that is Omnisend. For Okendo it is Klaviyo, Attentive or Postscript.

Incentive rules apply whichever app you pick. Offer the same reward whatever the star rating. Say in the review that it was incentivised. The rules are in [Incentivising reviews without breaking policy](/blog/incentivising-reviews-without-breaking-policy).

## Imports and switching

Each app imports from the other two, so switching is realistic. Judge.me imports from Yotpo, Loox, Okendo, Etsy, Amazon and AliExpress. It also takes large CSV files. Imported reviews are never marked verified. CSV imports are published even if you moderate by hand, so clean the file first. Loox imports text and photos by CSV. For video, you contact its support. Okendo detects exports from Yotpo, Stamped, Loox and Judge.me. All three let you export your reviews. Confirm that before you sign anything.

## Google, Shop app, Meta and TikTok Shop

Stars in Google Shopping need a Merchant Center account. Judge.me and Loox also need at least 50 reviews. Judge.me offers it on Awesome and Loox on Convert. Okendo is a Google Reviews Partner. All three sync to the Shop app, Judge.me on its free plan. All three send verified reviews only to TikTok Shop, with country limits. Okendo does it from its Growth plan.

## Q&A, AI and the rest of the box

Judge.me and Okendo include product Q&A. Loox offers custom questions on the review form instead. All three now write AI review summaries and suggest or draft replies. Okendo also runs an MCP server. It lets assistants such as ChatGPT and Claude query a store's public reviews. Okendo is a five-product suite: reviews, loyalty, referrals, quizzes and surveys. Loox adds referrals and a post-purchase upsell. Judge.me adds coupons and referrals. If you already run a loyalty app, Okendo's suite matters less.

### Each one in a line
_Our reading of each vendor's own pages. We make none of the three._

**Value: Judge.me**
Most features for the money.
- ✓ Free plan with photo and video
- ✓ Flat $15 paid plan
- ✓ Q&A included
- ✗ Shopify only now
- ✗ CSV imports publish unmoderated

**Visual: Loox**
Gallery-first photo reviews.
- ✓ Polished photo widgets
- ✓ Free Beginner plan
- ✓ Referrals and upsell
- ✗ Video from Convert
- ✗ Bill grows with orders
- ✗ No product Q&A

**Suite: Okendo**
Reviews plus loyalty and more.
- ✓ Five connected products
- ✓ Google Reviews Partner
- ✓ MCP server for AI assistants
- ✗ Order-band pricing per product
- ✗ Bundles usually annual
- ✗ Top features on upper tiers

## Which one fits

- **A new or price-sensitive store:** Judge.me. Photo and video reviews are free, and the paid plan stays flat.
- **A visual brand that wants the best-looking photo reviews:** Loox. Video and syndication need the paid plan.
- **A growing brand that wants reviews, loyalty and referrals together:** Okendo, priced on your orders.
- **A store that might leave Shopify:** none of them. All three are Shopify-only, so plan the export.

## Where Idukki fits (ours)

We make Idukki. It is a different kind of tool and replaces none of these. It takes the photo and video reviews you already collect. Judge.me is a built-in import, alongside Google, Trustpilot and TripAdvisor. It adds customer posts from Instagram, TikTok and other social sources. Then it shows them as shoppable galleries and video, with products tagged to the cart. Rights are recorded per post. It also runs on WooCommerce, BigCommerce and Magento. That matters now that all three review apps are Shopify-only. Our direct comparisons are on the [Judge.me](/compare/judgeme), [Loox](/compare/loox) and [Okendo](/compare/okendo) pages.

**The takeaway:** Choose on what the bill counts and what sits behind the paywall. Judge.me gives the most for a flat price. Loox suits brands that care most about visual galleries. Okendo suits one vendor for reviews and loyalty. Check the export route before you commit.

### Questions store owners ask

**Q: Is Judge.me better than Loox?**

A: On price and breadth, usually. Judge.me includes photo and video reviews and Q&A free. Its paid plan is a flat $15 a month. Loox has polished galleries, referrals and a post-purchase upsell. Its video reviews and syndication need the paid Convert plan, billed by orders.

**Q: Is Okendo worth it over Judge.me?**

A: Okendo is built for brands that want reviews, loyalty, referrals, quizzes and surveys from one vendor. If you only need reviews, Judge.me covers most of the same features for less.

**Q: Can I switch review apps without losing reviews?**

A: Yes. Each of the three imports from the other two, and all three export. Imported reviews may lose their verified status. Check how the new app treats them.

**Q: Do Judge.me, Loox and Okendo work on WooCommerce or BigCommerce?**

A: No. Judge.me sunset its other platforms between October 2025 and January 2026. Loox and Okendo are Shopify-only.

### Sources
- [Judge.me pricing](https://judge.me/pricing) — Free and Awesome plans.
- [Judge.me: Awesome plan](https://judge.me/help/en/articles/8415450-judge-me-awesome-plan) — Trial and features.
- [Judge.me: sunsetting non-Shopify platforms](https://judge.me/help/en/articles/11868548-judge-me-sunsetting-on-woocommerce-square-squarespace-bigcommerce-duda-and-prestashop) — Dates by platform.
- [Judge.me: importing reviews](https://judge.me/help/en/collections/5670418-importing-reviews) — Sources and CSV rules.
- [Judge.me: Google Shopping](https://judge.me/help/en/articles/13845576-syncing-product-reviews-to-google-shopping) — Requirements.
- [Judge.me: TikTok Shop](https://judge.me/help/en/articles/10305619-syncing-verified-product-reviews-to-tiktok-shop) — Verified reviews only.
- [Judge.me: Q&A widget](https://judge.me/help/en/articles/8420858-questions-and-answers-widget-q-a-widget) — Checked 11 October 2026.
- [Loox: Convert plan](https://support.loox.io/support/solutions/articles/501000296094-the-convert-plan) — Order-based pricing.
- [Loox: Beginner plan](https://help.loox.io/support/solutions/articles/501000162476-the-loox-beginner-plan) — Free until 500 total orders.
- [Loox: video reviews](https://help.loox.io/support/solutions/articles/501000162441-video-reviews) — Plan availability.
- [Loox: importing reviews](https://help.loox.io/article/20-how-do-i-import-reviews) — CSV and sources.
- [Loox: Google Shopping](https://help.loox.io/article/78-how-do-i-integrate-my-reviews-with-google-shopping) — Verified reviews, 50+.
- [Okendo pricing](https://okendo.io/pricing/) — Order bands; from $19 a month.
- [Okendo platform](https://okendo.io/platform/) — Five-product suite.
- [Okendo: TikTok Shop syndication](https://support.okendo.io/en/articles/10543038-syndicate-reviews-from-okendo-to-tiktok-shop) — Growth and up.
- [Okendo: Q&A](https://support.okendo.io/en/articles/3777187-adding-questions-answers-to-your-store) — Checked 11 October 2026.
- [Okendo: MCP server](https://support.okendo.io/en/articles/12672009-connect-your-okendo-mcp-server-to-chatgpt-and-claude) — Public reviews for AI assistants.

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Canonical: https://idukki.io/blog/judge-me-vs-loox-vs-okendo-2026
Tags: reviews, judge-me, loox, okendo, competitor-comparison