# Idukki vs Whatmore: shoppable video compared

Idukki and Whatmore compared on the same twelve questions. Billing meter, AI studio, Meta ads, email, quizzes, photos and reviews, rights, in-store and platforms. We make Idukki.

By Rohin Aggarwal · 2026-11-15

Your agency sent two links on Friday. Both are shoppable video apps. Both show a reel with a buy button. One bills by video clicks, the other by widget impressions. You have to pick one before the January drop.

**Quick answer**

- **Pick Whatmore** if video is your only format and Meta ads are your main channel.
- Whatmore builds Meta custom audiences, syncs video to your Meta catalogue and ships native app SDKs.
- **Pick Idukki** if your proof is a mix of clips, customer photos and reviews.
- Idukki adds rights requests, in-store QR codes and screens, and seven commerce platforms.
- **The bills count different things.** Whatmore counts video clicks. Idukki counts widget impressions.
- We make Idukki. Whatmore facts come from its own pages, read on 15 November 2026.

## Who wrote this, and how

We make Idukki, so read this as a vendor's view. Every Whatmore fact comes from its own site or its Shopify listing. Each source is dated in the list at the end. Where Whatmore's pages disagree with each other, we say so.

Both tools get the same twelve questions. We left out star averages as a ranking factor. Whatmore has 402 Shopify reviews; we have 6. That gap says more about its install base than either product.

- **5.0 (402)** — Whatmore on the Shopify App Store (Listed since June 2022)
- **5.0 (6)** — Idukki on the Shopify App Store (Listed since June 2023)

_Shopify App Store listings, read 15 November 2026._

## Idukki and Whatmore side by side

| Question | Whatmore | Idukki (ours) |
| --- | --- | --- |
| What the bill counts | Video clicks a month. Impressions unlimited | Widget impressions a month. Clicks never counted |
| Entry paid plan | $29 a month, 3,000 video clicks | $45 a month, 100,000 impressions |
| Free plan | 300 video clicks a month, 15 videos | Up to 20,000 impressions, our logo shown |
| Free trial | 14 days on paid plans | 30 days on paid plans |
| Content types | Short-form shoppable video | Video, customer photos and imported reviews |
| AI studio | Separate product, sold on credits | In the dashboard; 1 image and 1 video a month |
| Meta ads | Custom audiences and catalogue video | Pixel and Conversions API events; no audience push yet |
| Email | Shoppable video in Klaviyo emails | UGC grid HTML for Klaviyo and other email tools |
| Quizzes | Quizzes and polls inside the video | A product-finder quiz inside the gallery |
| Rights requests | None found on its pages | Requests, approvals and an audit trail |
| In store | None found on its pages | QR codes and in-store screens |
| Platforms | Shopify, WooCommerce, BigCommerce, Magento, PrestaShop | Those five, plus Salesforce Commerce Cloud and custom sites |
| Native mobile apps | iOS, Android and React Native SDK | No native SDK |
| Live streaming | None found on its pages | No streaming |

_Whatmore from its own pages and Shopify listing; Idukki from ours. Read 15 November 2026. Last updated 15 November 2026._

## What each bill counts

Whatmore meters video clicks. A click is a shopper opening a video. Impressions are unlimited on every plan. Its Shopify listing shows Free at 300 clicks and Starter at $29 for 3,000. Growth is $79 for 15,000 clicks. Scale is $149 for 40,000.

Its pricing page adds Premium at $249 for 80,000 clicks. Enterprise is custom, with unlimited clicks. Its FAQ gives 500 clicks on Free and a 120,000 ceiling. Its listing and llms.txt both say 300. Ask Whatmore which numbers apply to you.

Idukki meters widget impressions: page views where a gallery loaded. Free covers 20,000 a month. Starter is $45 for 100,000 and adds full shoppable video. Growth is $99 for 250,000, Professional $200 for 500,000. Clicks are never counted.

So the cheaper tool depends on your click rate. The table below runs three made-up months through both price lists.

| Example month | Widget impressions | Video clicks | Whatmore plan | Idukki plan |
| --- | --- | --- | --- | --- |
| A small store | 60,000 | 2,500 | Starter, $29 | Starter, $45 |
| A store with busy reels | 90,000 | 12,000 | Growth, $79 | Starter, $45 |
| A larger store | 240,000 | 35,000 | Scale, $149 | Growth, $99 |

_Illustration only. Made-up traffic run through each published price list, read 15 November 2026._

Count both numbers from last month before you choose. Whatmore's dashboard reports clicks. Ours reports impressions and clicks, with a 30-day trial to measure them.

## The video itself

Both tools import Instagram and TikTok video and tag products on it. Whatmore's listing names 10 or more video formats: carousels, stories, sliders, popups and galleries. Its Smart Matching tags products with AI. Free gets 5 AI matches a month; Scale gets unlimited.

Idukki places a floating video on product pages, plus reels, carousels and grids. AI Tagging matches posts to your synced catalogue. Confident matches tag themselves; the rest wait for review. Idukki also pulls posts from YouTube, X, LinkedIn, Threads, Facebook and Pinterest.

## AI studio: generated images and video

Whatmore sells AI Studio as a second product. It makes on-model images from flatlays, swaps models and backgrounds, and turns images into video. Its pricing page shows a free plan with 10 credits a month. One image or a 4-second clip costs 10 credits on Growth.

Idukki's AI Studio sits inside the same dashboard. It makes product images and video for pages with no customer posts. A voice or music track can play under a video. A talking avatar is in beta. Every plan includes 1 image and 1 video a month. Credit packs are not on sale yet.

## Meta ads: Whatmore goes further

This is Whatmore's clearest lead. Smart Retargeting turns video views and clicks into Meta custom audiences, from the Scale plan. Catalog Feed sends tagged videos to your Meta catalogue for Advantage+ ads, on Premium.

Idukki fires events on your own Meta Pixel and forwards them to the Conversions API. You can build audiences inside Idukki. Pushing them to Meta Ads Manager is on our roadmap. We do not sync video to the Meta catalogue. Details are on [Smart Retargeting](/smart-retargeting).

## Email, quizzes and A/B tests

Whatmore renders shoppable video inside Klaviyo emails and keeps the catalogue in sync. Its quizzes, polls and lead forms run inside the video. Its A/B tests compare video pages with a no-video control group, from the Scale plan.

Idukki builds a ready-to-paste UGC grid for Klaviyo, Omnisend, HubSpot and Mailchimp. Its [Guided Shopping Quiz](/guided-quiz) asks questions inside the gallery and ranks products by your tags. [A/B testing](/ab-testing) splits traffic across widget variants.

For a campaign, both give you a full page. Whatmore has shop-by-video pages, from Growth. Idukki has [campaign pages](/campaign-pages): one URL with customer posts, products and an optional offer.

## Beyond video: photos, reviews, rights and the shop floor

Whatmore's llms.txt describes it as shoppable video only. Its Shopify listing tags photos and reviews as content types. Its feature pages describe video only. We found no review import or rights tool there.

Idukki puts customer photos and imported reviews in the same widget as video. Reviews come from Google, Trustpilot, TripAdvisor and Judge.me. [Rights requests](/rights-management) go out by comment or consent form. Each approval and its expiry is logged.

Off the website, [Scan to Shop](/scan-to-shop) prints QR codes that open customer posts in store. [Digital signage](/digital-signage) plays the gallery on in-store screens.

**Customer proof: Ritualistic.** ₹164K proven revenue. Ritualistic moved its shoppable video from Whatmore to Idukki. Its figures come from its own Idukki account.
_Widget-attributed checkout value. Proven revenue is a floor, not the whole effect: it counts only orders where the shopper added to cart from the widget first. Orders from shoppers who saw the content and bought another way are not in it._
See /case-studies/ritualistic

## AI search and agents

Whatmore's AI Discovery adds one snippet to your store. Its aim: videos cited in ChatGPT, Gemini and Google AI Overviews. It sits on the Premium plan. Its Video Answers turn tagged videos into a product FAQ.

Idukki publishes an agent feed with JSON-LD and an llms.txt file per store. An MCP server lets Claude or ChatGPT read your own posts, products and analytics. More on [agentic commerce](/agentic-commerce).

## Platforms and mobile apps

Whatmore's llms.txt lists Shopify, WooCommerce, BigCommerce, Magento and PrestaShop. Its developer docs add Salesforce Commerce Cloud and headless guides. Its In-App Video SDK covers iOS, Android and React Native. Idukki has no native app SDK.

Idukki runs on Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, Salesforce Commerce Cloud and custom sites. In-gallery add to cart works on the first five.

### Where each one leads
_From each vendor's own pages, read 15 November 2026. Idukki is ours._

**Whatmore: Video and Meta ads**
Shoppable video, priced by clicks.
- ✓ Meta custom audiences
- ✓ Video in the Meta catalogue
- ✓ Native iOS and Android SDK
- ✓ Quizzes inside the video
- ✗ Video only
- ✗ No rights tool found
- ✗ AI studio billed apart

**Idukki: Video, photos and reviews**
One gallery, priced by impressions.
- ✓ Photos and imported reviews
- ✓ Rights requests with a log
- ✓ QR codes and in-store screens
- ✓ Clicks never counted
- ✗ No audience push to Meta yet
- ✗ No Meta catalogue video
- ✗ No native app SDK

**Which one fits your store**
Q: What do your shoppers trust most?
- Short videos: **A video-first tool** — Check where the traffic comes from.
  - Meta ads drive most sales: Whatmore
  - You run a native app: Whatmore
  - Reels get many clicks: Idukki, as clicks are never billed
- Photos and reviews too: **A full UGC gallery** — Clips, photos and reviews in one widget.
  - You reuse posts in ads: Idukki, for the rights log
  - You have physical stores: Idukki, for QR codes and screens

## Moving from Whatmore to Idukki

1. Export your videos and product tags from Whatmore.
2. Note last month's video clicks and page views. Our plans count impressions.
3. Connect the same Instagram and TikTok accounts in Idukki.
4. Run both on one product page for a week. Compare add-to-carts.
5. Remove the Whatmore script before you go live everywhere.

More options are in [the best Whatmore alternatives](/blog/best-whatmore-alternatives). For a scoring sheet, read [how to choose a shoppable video app](/blog/how-to-choose-a-shoppable-video-app).

**One test before you sign:** Pull last month's video clicks and widget impressions. If Meta audiences and catalogue ads matter most, Whatmore has them today. Do your reels get clicked a lot? Do you need photos, reviews and rights? Start with Idukki.

### Questions store owners ask

**Q: How much does Whatmore cost?**

A: Its Shopify listing shows Free, then $29, $79 and $149 a month. Its pricing page adds Premium at $249. Plans differ by monthly video clicks.

**Q: Does Whatmore count impressions?**

A: No. Whatmore counts video clicks, and impressions are unlimited on every plan. Idukki counts widget impressions and never counts clicks.

**Q: Does Idukki build Meta custom audiences like Whatmore?**

A: Idukki sends Meta Pixel and Conversions API events. Audience push to Meta Ads Manager is on our roadmap. Whatmore builds custom audiences today.

**Q: Can Idukki show photos and reviews as well as video?**

A: Yes. Customer photos, videos and imported reviews share one widget. Reviews come from Google, Trustpilot, TripAdvisor and Judge.me.

**Q: Does either tool stream live shows?**

A: We found no live streaming on Whatmore's pages. Idukki does not stream live shows either.

### Sources
- [Whatmore: features](https://www.whatmore.ai/features/) — Retargeting, quizzes, A/B tests, Klaviyo, catalogue feed, AI Discovery, AI Studio. Read 15 November 2026.
- [Whatmore: llms.txt](https://www.whatmore.ai/llms.txt) — Platforms, app SDK, plans and comparison summaries. Last updated 29 October 2026. Read 15 November 2026.
- [Whatmore pricing](https://www.whatmore.ai/pricing/) — Growth, Scale, Premium and Enterprise, AI Studio credits. Read 15 November 2026.
- [Whatmore FAQs](https://www.whatmore.ai/faqs/) — Clicks per plan, platforms and page speed. Read 15 November 2026.
- [Shopify App Store: Whatmore](https://apps.shopify.com/whatmore-live) — 5.0 stars, 402 reviews; Free, $29, $79, $149. Read 15 November 2026.
- [Shopify App Store: Idukki](https://apps.shopify.com/idukki-no-code-ugc-platform) — 5.0 stars, 6 reviews. Read 15 November 2026.
- [Idukki pricing](/pricing) — Impression bands and the 30-day trial.
- [Idukki AI Studio](/ai-studio) — Monthly allowance, sound and the avatar beta.
- [Idukki Smart Retargeting](/smart-retargeting) — Meta Pixel, Conversions API and the audience roadmap.
- [Idukki Email Campaign](/email-campaign) — UGC grid HTML for email tools.
- [Idukki: Whatmore compared](/compare/whatmore)

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Canonical: https://idukki.io/blog/idukki-vs-whatmore
Tags: whatmore, idukki-vs, shoppable-video, competitor-comparison, shopify-apps, ai-studio