# How to Embed a Pinterest Feed on Your Website (2026 Guide)

Pinterest's official widgets, the API v5 tier that unlocks a custom feed, and why Pinterest content earns a shoppable, moderated wall more than most platforms.

By Rohin Aggarwal · 2026-07-07

Pinterest is closer to a shopping engine than a social network, which makes it one of the better platforms to actually embed rather than just link to: people arrive on Pinterest already looking to buy something. Getting a live board or profile onto your own site has an official, free route and a developer route, and the right choice depends on how much of the feed you want to control.

**What you need to know**

- **Pinterest widgets:** the official Pin, Board and Follow widgets from developers.pinterest.com. Free, script-based, no app registration.
- **API v5:** unlocks a fully custom feed display, but reading anything beyond your own boards requires a Pinterest developer account and an approved app.
- **Idukki:** aggregates Pinterest boards and pins alongside your other channels, with product tagging so a saved pin can lead straight to checkout.

## Method 1: The official Pinterest widgets

Pinterest's own widget builder generates embed code for a single Pin, a full board, or a profile follow button. Paste the script tag and the widget renders live, updating as the board changes, with no developer account required. It is a genuinely solid option for a "shop our latest looks" board on a homepage or a seasonal campaign page.

The trade-off is customisation: the widget's layout, card size and grid behaviour are fixed by Pinterest, and there's no way to filter a board to specific pins or mix it with content from another platform. It also, like every third-party widget, loads Pinterest's own script on your page.

## Method 2: The Pinterest API

Pinterest API v5 gives programmatic access to pins, boards and analytics, and it's the route to a feed you fully control the design of. Reading your own account's boards is comparatively straightforward through a developer account; anything involving other users' content, hashtag-style search or write access needs an approved Pinterest app, which brings its own review process.

**The honest assessment:** for a brand's own boards, the API is realistic if you have engineering time to spend on it. For anything that pulls in customer-generated pins (people who saved or repinned your products), that's a moderation and aggregation problem the raw API doesn't solve on its own.

**2.4x** — more trusted than brand-produced content, consumers say of UGC (Nosto consumer research, representative)

## Method 3: A shoppable Pinterest wall (Idukki)

Idukki connects a Pinterest source the same way it connects Instagram or TikTok: boards and pins flow into a moderated gallery, product tags attach to the pins that feature them, and the whole thing sits in the same widget as your other channels. For a platform this shopping-intent-heavy, that shoppable layer is the actual point, not a nice-to-have.

Seasonal and gifting brands get the most obvious win here: a "as seen on Pinterest" gallery on a collection page reads as validation from people who were already in a buying mindset when they saved the pin.

## Embed on Shopify, WooCommerce or a custom site

**Shopify:** install the Idukki app, connect Pinterest, drop the gallery block into a collection or homepage template from the Theme Editor. **WooCommerce:** the Idukki plugin plus a shortcode or block. **Anything else:** the same single script tag used everywhere else.

**The practical decision:** Use the official Pinterest widget for a simple, non-shoppable "follow our boards" section. Reach for the API only if you have engineering time and only need your own boards. Use a moderated, shoppable wall when Pinterest is meant to drive purchases, not just look good.

### Sources
- [Pinterest for Developers: Widgets](https://developers.pinterest.com/docs/widgets/overview/) — Official Pin, Board and Follow widget generator
- [Pinterest for Developers: API v5](https://developers.pinterest.com/docs/api/v5/) — Developer account and app-approval requirements for broader access
- [Nosto, Consumer UGC research](https://www.nosto.com/) — UGC trust versus brand-produced content (representative)

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Canonical: https://idukki.io/blog/embed-pinterest-feed-on-website
Tags: Pinterest, Embed, Shoppable, UGC