# How to Embed an Instagram Feed on BigCommerce (Step-by-Step)

Connecting Instagram, syncing your BigCommerce catalogue, and placing the gallery via Page Builder or Script Manager depending on how much control you need.

By Rohin Aggarwal · 2026-07-07

BigCommerce gives you two real routes to place an embed: Page Builder, for dropping the gallery precisely into a specific template, and Script Manager, for adding it site-wide in one place. Which one you want depends on whether every page should show the gallery or just a few.

**The 4 steps**

- **Connect Instagram** and sync your BigCommerce product catalogue.
- **Choose your placement method:** Page Builder for a specific template, or Script Manager for a site-wide embed.
- **Place the embed** and confirm it renders on both the storefront preview and a real mobile device.
- **Tag products** on the posts that feature them, manually or with AI auto-tagging.

## Step 1: Connect Instagram and sync your catalogue

Authorise your Instagram account and connect your BigCommerce store from the dashboard. The catalogue sync is what lets a post carry a real product, price and stock status rather than a static link, the same as on any other platform.

## Step 2: Place the embed via Page Builder or Script Manager

For a gallery on one or two specific pages (a homepage section, a collection landing page), BigCommerce's Page Builder lets you drop an HTML widget precisely where it should sit within that page's template. For a gallery that should appear across the whole storefront, Script Manager (under Storefront settings) adds the embed script once, site-wide, without touching individual templates.

## Step 3: Tag products

Tag two to four products per post against your synced BigCommerce catalogue, manually or with AI auto-tagging. See [the general Instagram embed guide](/blog/embed-instagram-feed-on-website) for the platform-agnostic version of this step.

## Common mistakes

The most common BigCommerce-specific issue is placing the embed via Script Manager when only one page actually needed it, which adds an unnecessary script load to every other page on the storefront. Scope the placement to Page Builder when the gallery belongs on a handful of pages rather than all of them.

**+22%** — median PDP CR uplift with a UGC gallery (Idukki cohort, 2024–26)

**In one line:** Page Builder for a few pages, Script Manager for the whole storefront. Either way, the gallery only earns its place once products are tagged to it.

### Sources
- [Bazaarvoice, 2025 Shopper Experience Index](https://www.bazaarvoice.com/press/bazaarvoice-shopper-experience-index-shows-surging-importance-of-ugc/) — Conversion lift from UGC interaction (representative range)

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Canonical: https://idukki.io/blog/embed-instagram-feed-on-bigcommerce
Tags: BigCommerce, Instagram, How-to, UGC