# How to Embed Feefo Reviews on Your Website (2026 Guide)

Feefo's own merchant badges, the API route for custom displays, and how to fold Feefo reviews into a single, schema-ready widget alongside your other review sources.

By Rohin Aggarwal · 2026-07-07

Feefo is a verified-review platform, meaning every review is tied to a real, checked purchase, which is exactly why brands that use it want the reviews visible on their own site rather than sitting only on Feefo's domain. Feefo issues its own merchant badges and widgets for this; the layer most brands are missing is getting those reviews into one place alongside every other source they collect from.

**What you need to know**

- **Feefo widgets:** merchants get official badge and carousel widgets direct from Feefo, embeddable with a script tag once your account is verified.
- **Feefo API:** available for custom integrations, gated behind a Feefo merchant account and API credentials.
- **Idukki:** connects Feefo as a review source alongside Google, Trustpilot and TripAdvisor, so verified Feefo reviews sit in the same moderated, schema-ready widget as everything else.

## Method 1: Feefo's own merchant widgets

Verified Feefo merchants get access to Feefo's own embed widgets: a star-rating badge, a review carousel, and product-level review displays tied to your Feefo service ID. These are the fastest route to a working display and require no separate development, only a Feefo merchant account in good standing.

What they don't do on their own is combine with reviews collected elsewhere. A brand running Google Reviews, Trustpilot and Feefo in parallel ends up with three separate widgets in three separate places on the site, each with its own look.

## Method 2: The Feefo API

Feefo's API supports pulling review data into a fully custom display, which matters most for brands with specific design requirements the standard widgets don't meet, or those merging Feefo data into an internal system. It's a legitimate route with the same caveat as every review-platform API: it's a real API contract and access requires an active merchant relationship.

**92%** — of consumers say they trust earned media (recommendations and content from real people) more than traditional advertising (Nielsen Global Trust in Advertising, representative)

## Method 3: One widget for Feefo and everything else (Idukki)

Idukki treats Feefo the same way it treats Google, Trustpilot and TripAdvisor: connect the source, and its verified reviews flow into the same aggregated, moderated widget as the rest, complete with Review and AggregateRating structured data so the combined rating can surface in Google search results, not only on-site.

## Embed on Shopify, WooCommerce or a custom site

**Shopify:** install the Idukki app, connect Feefo, add the review widget block from the Theme Editor. **WooCommerce:** the Idukki plugin plus a shortcode or block. **Anything else:** one script tag.

**The practical decision:** Use Feefo's own widgets if Feefo is your only review source. Reach for the API only for a genuinely custom build. Aggregate Feefo alongside your other review sources when you'd rather show one consistent widget than three separate ones.

### Sources
- [Feefo: merchant widgets](https://www.feefo.com/) — Verified-review badges and carousel widgets for Feefo merchants
- [Nielsen Global Trust in Advertising](https://www.nielsen.com/insights/) — 92% earned-media trust figure (representative)

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Canonical: https://idukki.io/blog/embed-feefo-reviews-on-website
Tags: Feefo, Reviews, Embed, Social proof