# ChatGPT can try on your products now. Can it find them? ChatGPT added virtual try-on and Favorites to its shopping results on 1 October 2026. Try-on works on products ChatGPT can already find. Here is what to fix so yours are among them. By Rohin Aggarwal · 2026-10-13 A shopper sees a linen shirt in ChatGPT. She taps Try On, uploads a selfie and sees it on herself. Then she asks what other people say about the fit. The first answer depends on your product image. The second depends on your reviews. **Quick answer** - On 1 October 2026, OpenAI launched virtual try-on and Favorites in ChatGPT shopping results, worldwide. - Try-on puts clothing or accessories on a selfie or full-body photo the shopper uploads. - In March 2026 OpenAI stepped back from Instant Checkout. Merchants now use their own checkout. - So ChatGPT is a discovery surface. Try-on only helps products it can already find. - Fix five things: product feed, Product schema, review markup, crawler access and llms.txt. ## What OpenAI launched TechCrunch reported the launch on 1 October 2026. A Try On button now appears in ChatGPT's shopping results. The shopper uploads a selfie or a full-body photo. ChatGPT shows how the clothing or accessory might look on them. A shopper can also upload a screenshot of an item and ask to try it on. Favorites saves products to a Library in the app, next to the try-on images. Both run on OpenAI's new ChatGPT Images 2.5 model. OpenAI also suggests other shopping uses. A shopper can describe a style and ask for the pieces to complete it. Or they can upload a celebrity outfit and ask where to buy the items. ## Why this is about discovery Six months earlier, OpenAI changed course on checkout. CNBC reported it on 24 March 2026. OpenAI said the first version of Instant Checkout was not flexible enough. It is letting merchants use their own checkout and focusing on product discovery. OpenAI also said merchants can share product feeds and promotions. Target, Sephora and Nordstrom already supported the new discovery experience. We covered the checkout side in [agentic checkout explained](/blog/agentic-checkout-explained-acp-and-instant-checkout). Read the two launches together. ChatGPT finds the product and helps the shopper picture it. Your site still takes the order. Try-on is a reason to click through, for products that showed up in the first place. ## What try-on needs from your product Try-on has to start from an image of your product. OpenAI has not said which image it uses. The likely source is the image in the shopping result. That comes from your feed or your product page. So a clean product image matters more than it did. A flat lay on white is easy to place on a person. A crowded lifestyle shot with three items is harder. Give every variant its own image, and keep the main image to one product. A generated try-on is still a simulation. It shows the cut. It cannot show how the fabric drapes after a wash. Customer photos answer that. Shoppers who just tried something on will ask about fit next. Reviews that mention fit, and photos from real customers, are what answers that question. ## Five things to fix this month 1. **Share your product feed.** OpenAI said merchants can send feeds and promotions. Keep titles, variants, prices and images current. 2. **Complete your Product schema.** Include image, brand, offers with price, and every variant. Test it with our [review schema validator](/tools/review-schema-validator). 3. **Mark up your reviews.** AggregateRating and named, dated Review blocks. Serve them in the HTML, so crawlers see them without JavaScript. 4. **Let AI crawlers in.** Check robots.txt does not block OpenAI's crawlers. Our [AI visibility check](/tools/ai-visibility-check) tests this. 5. **Publish an llms.txt.** A short file that points AI crawlers at your key pages. Our [llms.txt guide](/blog/llms-txt-tiny-file-decides-catalogue-2027) explains it. Customer photos are worth tagging to the right product too. A photo tied to a SKU is evidence an engine can attach to that product. An untagged gallery is just pictures. If you use a reviews or UGC app, ask where its content renders. Our guide to [AI visibility tools for reviews and UGC](/blog/best-ai-visibility-tools-for-reviews-and-ugc-2026) compares six vendors on this. ## Where Idukki fits We make Idukki. It tags customer photos and videos to products. On Shopify it adds Product, Review and AggregateRating JSON-LD to product pages. Each store also gets an agent feed with an llms.txt file. Idukki does not send feeds to OpenAI for you. That step stays with you or your platform. **The takeaway:** Try-on is a reason to click, for products ChatGPT already shows. Spend this month on the feed and the markup. ### Questions merchants ask **Q: When did ChatGPT add virtual try-on?** A: OpenAI launched it on 1 October 2026, worldwide, with Favorites. TechCrunch reported it the same day. **Q: What can shoppers try on in ChatGPT?** A: Clothing and accessories from shopping results. They can also upload a screenshot of an item. **Q: Can shoppers still buy inside ChatGPT?** A: OpenAI said in March 2026 that merchants would use their own checkout. It is focusing on discovery. **Q: How do I get my products into ChatGPT shopping results?** A: OpenAI said merchants can share product feeds and promotions. Clean Product schema and open crawler access help too. **Q: Does try-on replace customer photos?** A: No. Try-on is a simulation. Customer photos and fit reviews show how the product looks after real wear. ### Sources - [TechCrunch: ChatGPT can now virtually try on clothes for you](https://techcrunch.com/2026/10/01/chatgpt-can-now-virtually-try-on-clothes-for-you/) — Try-on and Favorites, 1 October 2026. Read 13 October 2026. - [CNBC: OpenAI revamps shopping in ChatGPT after Instant Checkout](https://www.cnbc.com/2026/03/24/openai-revamps-shopping-experience-in-chatgpt-after-instant-checkout.html) — 24 March 2026, quoting OpenAI. Read 13 October 2026. - [OpenAI: powering product discovery in ChatGPT](https://openai.com/index/powering-product-discovery-in-chatgpt/) — The OpenAI post CNBC quotes. - [Idukki: AI visibility check](/tools/ai-visibility-check) — Free check of one product page. - [Idukki: review schema validator](/tools/review-schema-validator) — Product, Review and AggregateRating checks. --- Canonical: https://idukki.io/blog/chatgpt-virtual-try-on-can-it-find-your-products Tags: chatgpt, virtual-try-on, ai-shopping, openai, product-feeds, reviews